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WHY STOCKS GO DOWN
Why Stocks Go Down
- profits slipping, sales slipping
- top executives leave the company
- a famous investor sells shares of the company
- an analyst downgrades his recommendation of the stock, maybe from "buy" to "hold"
- the company loses a major customer
- lots of people are selling shares
- a factory burns down
- other stocks in the same industry go down
- another company introduces a better product
- there's a supply shortage, so not enough of the product can be made
- a big lawsuit is filed against the company
- scientists discover the product is not safe
- fewer people are buying the product
- the industry used to be "hot," but now another industry is more popular
- some new law might hurt sales or profits
- a powerful company enters the business
- rumors
- no reason at all
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